Online-Kurs The Innovation Toolbox

Companies that keep on creating something new that offers genuine added value for customers are the only ones that will be successful in the long term. They have to be innovative. In this course, you will learn how to approach the major topic of innovation in a structured and practical way. How to come up with good ideas and develop them step by step into a functioning business model. What you need for this and how you can best organise the innovation.

Englisch
56 Videos
36 Praxisbausteine
ca. 4 h Lernzeit

Lerninhalte

Videos von renommierten Fachexpert*innen führen dich durch das Thema. Praxiswissen und Insights stehen im Fokus. Mit Checklisten und Übungen setzt du dein neues Wissen direkt in die Praxis um und kannst es in deinem Umfeld teilen, diskutieren und dafür begeistern.
Nächstes Video
The fundamentals of innovation

1. Intro

By the end of this course you will be able to create new assets at your company in a targeted way.

Intro Video beginnen
Fachexperte
Experte für digitale Transformation

Ömer Atiker

Auch nach 25 Jahren im Fach begeistert mich noch immer die menschliche Seite der Technologie. Ich möchte Kompliziertes einfach machen, damit es jeder nutzen kann.

Jetzt kostenlos testen!

Schnuppere einfach in die verfügbaren Videos hinein und lass dich überzeugen.
Kapitel

Kapitel 01
The fundamentals of innovation

Kapitel 02
The status quo

  • 01
    Assessing your position
    03:12
  • 02
    Assessment: False sense of security
    03:50
  • 03
    Quick and painless: The digital delta
    02:49
  • 04
    Determine the digital delta
    Put it into Practice
  • 05
    Avoid at all costs: Analysis Paralysis
    01:48
  • 06
    Determine your own personal ‘analysis paralysis’
    Put it into Practice
  • 07
    Recognising motives for analyses
    Put it into Practice
  • Zusatzinhalte
    08
    The art of innovation
    Learn more
  • 09
    Jobs to be done - The Milkshake Study
    Learn more

Kapitel 03
The innovation process

  • 01
    Overview: The three phases
    02:47
  • 02
    Alpha phase: From problem to solution
    01:36
  • 03
    Beta phase: The cold water of the market
    02:29
  • 04
    Gamma phase & beyond: Ideas become mature
    02:44
  • 05
    Where are you with your innovation?
    Put it into Practice
  • 06
    Applications: Dos and donts
    03:11
  • 07
    Overview of the innovation process
    Action Tip
  • Zusatzinhalte
    08
    Favourite UX Design Tools of 2019
    Learn more

Kapitel 04
Organisation for innovation

  • 01
    The important roles
    03:15
  • 02
    Variety is better: The right team
    03:36
  • 03
    Selecting suitable employees
    Put it into Practice
  • 04
    A safe space
    02:30
  • 05
    A healthy distance: Processes and freedom
    02:26
  • 06
    Resources: Nothing comes from nothing
    02:37
  • 07
    The red box: Innovation for everyone
    03:21
  • 08
    Checklist and quick wins
    Action Tip
  • Zusatzinhalte
    09
    Practical tips for creating psychological safety for high-performance teams
    Learn more
  • 10
    What does a team at Google do effectively?
    Learn more

Kapitel 05
Understanding the market

  • 01
    Value: The customer is king
    02:43
  • 02
    Your own view
    02:38
  • 03
    An external view
    03:52
  • 04
    Position, goals, strategy
    03:48
  • 05
    Develop an innovation strategy
    Put it into Practice
  • Zusatzinhalte
    06
    What makes a successful startup?
    Learn more

Kapitel 06
Understanding the customer

  • 01
    Target groups and personas
    03:51
  • 02
    Creating a persona
    Action Tip
  • 03
    Customer or user?
    01:59
  • 04
    Who was your product built for?
    Put it into Practice
  • 05
    Polite reserve: Observing customers
    02:17
  • 06
    Customer contact without sales and marketing
    04:00
  • 07
    Getting in contact
    Put it into Practice
  • 08
    Empathy interviews
    04:39
  • 09
    Empathy maps: Charting feelings
    02:16
  • 10
    Culture shock
    03:27
  • 11
    Pain & pleasure
    03:00
  • Zusatzinhalte
    12
    Description of Empathy Map
    Learn more
  • 13
    Culture Shock: Making productive use of Hofstede's cultural dimensions
    Learn more

Kapitel 07
Generating ideas and making them tangible

  • 01
    Brainstorming: Generating ideas
    04:25
  • 02
    Generating ideas
    Put it into Practice
  • 03
    Making ideas tangible: Creating stimuli
    03:55
  • 04
    Create stimuli
    Put it into Practice
  • 05
    Try it out yourself
    02:30
  • 06
    Test with customers
    02:23
  • 07
    Tests in the wild
    03:12
  • 08
    Collective strength: Co-creation
    04:03
  • Zusatzinhalte
    09
    Co-creation – Collaborate or Die
    Learn more

Kapitel 08
Find, improve and evaluate solutions

  • 01
    Build, measure, learn: Iterative improvement (A)
    03:03
  • 02
    Build, measure, learn: Iterative improvement (B)
    02:39
  • 03
    The build-measure-learn cycle
    Action Tip
  • 04
    Evaluation and selection of ideas
    04:15
  • 05
    Business model
    01:56
  • 06
    Now things are getting more specific
    Put it into Practice
  • 07
    Digital strategy map
    03:02
  • 08
    Pitch forward: This how it proceeds
    04:51
  • Zusatzinhalte
    09
    The lean startup methodology
    Learn more
  • 10
    Inno-labs - a home for homeless ideas?
    Learn more

Kapitel 09
The beta phase

  • 01
    Structure and goals for the beta phase
    02:28
  • 02
    Just about good enough: The MVP
    03:22
  • 03
    Define the minimum
    Put it into Practice
  • 04
    Team building: Dev and ops
    02:50
  • 05
    Growth: Bring on the customers
    05:05
  • 06
    Keep or kill? The end of the beta phase
    03:38
  • 07
    Fuck-up nights
    Put it into Practice
  • 08
    Designing the beta phase
    Action Tip
  • Zusatzinhalte
    09
    The crucial factor
    Learn more

Kapitel 10
Gamma phase & beyond

  • 01
    And what happens now?
    03:11
  • 02
    Back to the company
    03:35
  • 03
    Stay separate / spin off
    04:50
  • 04
    Separate organisation or back in the company?
    Put it into Practice
  • 05
    Managing an innovation portfolio
    02:22
  • 06
    The Digital Unit
    03:39
  • 07
    Checklist for the gamma phase
    Action Tip
  • 08
    Outro
    00:58
  • Zusatzinhalte
    09
    Ready to go with the Methods Toolkit
    Learn more

Starte dein Projekt!

Now it's your turn! What could your own personal innovation project be? Everything is imaginable here, ranging from an integrated product innovation through to an interactive innovation workshop with your team. Generate ideas and make them tangible. Record your project milestones and tick them off one by one.

Projektdetails bearbeiten

Projektfortschritt

Halte die wichtigsten Meilensteine deines Projekts fest. So kannst du schrittweise vorgehen, bei Bedarf Kolleg*innen oder deinen Coach einbeziehen.
Meilensteine

Transfer-Session

Dein Coach ist dein*e persönliche*r Sparringspartner:in und begleitet dich mit als Expert*in und Feedbackgeber*in. Hol dir Tipps und besprich deine Ziele und Stolpersteine im Projekt.
Mein Coach
Wir sind auf der Suche nach dem passenden Coach für dich!

Wir werden in Kürze diesem Kurs einen Coach zuweisen, damit dein Coaching beginnen kann.

Termin vereinbaren

The Innovation Toolbox

Englisch
10 Kapitel
92 Inhalte

190,00 €

zzgl. MwSt.

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